• Marie Robertson-King

S.M.A.R.T. goals and actions

💕 S.M.A.R.T. 💕


With the end of the year in sight, have you started thinking about your goals for 2020? They can seem very overwhelming when you start thinking about ALL THE THINGS you want to achieve, however, if you break them down and make sure they are SMART, it can really make the difference!. What is SMART when we’re talking about goals or actions? Well, it’s a system to use when setting your goals to make sure you can actually track and achieve them, and it goes like this!

💕 S - Specific - make sure it's crystal clear on what has to be done and make sure it contains a verb. 💕 M - Measurable - it needs to be something you can measure. How will you know when it’s done? Is it trackable?

💕 A - Achievable - set challenging yet achievable goals. Push yourself but don’t set yourself up for failure. 💕 R - Realistic - make sure it’s realistic, no pie in the sky stuff. Break things down into smaller goals if you need to. 💕 T - Timely - set a target date for completion.

💕 An example of a SMART goal would be “I will win three new clients for my consulting business within two months by asking for referrals, launching a social media marketing campaign, and networking with local businesses. This will allow me to grow my business and increase my revenue.”


You can outline your goal against each letter of SMART until you get the hang of it, like this:


💕 Specific - I will acquire three new clients for my consulting business


💕 Measurable - I will measure my progress by how many new clients I bring on while maintaining my current client base


💕 Achievable - I will ask current clients for referrals, launch a social media marketing campaign and network with local businesses


💕 Realistic - I am trying to attain a realistic number (three) of clients within a realistic timeframe


💕 Timely - I will have three new clients within 2 months


I’d love you to share one of your smart goals with me when you’re done 💕





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Marie is a Virtual Assistant (VA) based in Perth Western Australia

"I take care of the details while you focus on the big picture, and continue to build the business of your dreams"

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